2021 has once again been a year of celebration for Avantcem and Dénia.com, due to the fact that it once again registers record audience figures that demonstrate the confidence of readers in the different brands of the group. Its means of communication have been, for yet another year, the favorites among the residents of the Marina Alta to keep up to date with the news that surrounds them.
The Avantcem press group, made up of Dénia.com, Xàbia.com and LaMarinaAlta.com (the latter starting its journey last May), repeats the great results obtained during the previous year, where the outbreak of the pandemic was key to boosting the statistics of the main media. However, a year later, while the visits of most media decreased as the information on the coronavirus normalized, Avantcem has managed to maintain the interest of its readers and match results that continue to rise.
In 2021 we have registered 9,5 million views according to data from Google Analytics certified, from this year, by O.J.D.. In fact, thanks to the data of the aforementioned company that controls the diffusion, in which other regional capitals such as La Marina Plaza or the media of the Digitales Marina Alta group (Xàbia al día, Dénia Digital…) are registered, we can verify that we are once again leading the dissemination in the Marina Alta with a difference of more than half a million visits compared to the second most consulted medium. Avantcem also manages to position itself as the group with the most unique users during 2021 by exceeding 2,5 million visitors.
The group's trend is also to continue growing, since this last semester has been the best semester recorded in terms of traffic since 2010, when our first project was born.
The most widely read local media outlet in the capital of the Marina Alta
Dénia.com It continues to be the pure local communication medium that receives the most visits, with a great difference compared to its competitors. Despite only covering the news of Dénia, La Xara and Jesús Pobre, it registers better traffic results than most media at the regional level, being the favorite among the residents of the capital of the Marina Alta for information.
Again, register more than 5 million visits and almost a million and a half unique users. As has happened in all the group's media, it also comes from registering its best semester, which indicates that the growth trend is maintained.
It also repeats as the means of communication with the most followers on social networks, achieving the largest community of readers in the region on the main platforms. the profile of Facebook of Dénia.com has 37.037 followers, while that of Instagram It already exceeds 12.100 subscribers. A good outcome of the middle bet is to be close to the people.
Excellent, it helps a lot to be the only means by which you can be informed about everything that happens around us.