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The Marina Alta joins the campaign "The Sea starts here"

17 March 2021 - 14: 08

If there is an end that deserves to join forces, that is caring for the environment. The Marina Alta will launch on March 22, International Water Day, its first joint project to protect something as important as its natural environment. This is the awareness campaign "The Sea begins here" that will involve 18 towns as well as all the Rotary clubs in the region and with which it is expected to reduce the waste that ends up in the Mediterranean.

The joint action takes the glove of the work initiated by the association of public water operators (AEOPAS) which, for a long time, has tried to make the public aware that what happens where there are scuppers and sewers ends up having an impact on the sea.

The idea came from the Rotary Club of Xàbia and immediately the other three clubs in the region joined: Benissa-Teulada, Calp and Dénia, since, according to what they say, "Concern for the environment is one of Rotary International's main areas of interest".

At the institutional level, the proposal has also had a great reception not only in coastal populations, which shows that local corporations are increasingly aware of the importance of dumping waste into the sewers, rivers and ravines.

Alcalalí, Beniarbeig, Benidoleig, Benissa, Calp, Dénia, El Verger, Gata de Gorgos, Lliber, Ondara, Pedreguer, Pego, Poble Nou de Benitatxell, Teulada-Moraira, Xàbia, Xaló and those of the AEATIM of La Xara have joined and Jesus Pobre. Or what is the same, it will have a minimum reach of 165.366 inhabitants. It also has sponsors such as AEOPAS, Amjasa, Club Náutico Jávea, La Marina de Denia, Sinma, Solgata, The Isbjorn Collective and Urbaser.

The campaign will take shape with the installation of plaques and paintings near scuppers in areas with more pedestrian traffic. The metal plates are shaped like a puffer fish and are designed by artist Toni Marí. They will be accompanied by a message in several languages: "Don't throw anything away, the sea starts here".

Other complementary actions will be the launch of an informative video, the distribution of posters and the involvement of the educational community by promoting awareness-raising activities in schools and institutes.

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