Dénia.com
Search

Portal de la Marina wins the Goliad Award for the best graphic campaign with its Petfriendly billboards

May 23 from 2022 - 10: 47

A communication action that consists of the location of more than 80 wooden houses for birds on the roadside fences.

This initiative puts into practice the philosophy of care and attention to the animals of the shopping center.

Image: Pet Friendly fences of Portal de la Marina

The mall Portal de la Marina, owned by Lar España Real Estate Socimi and managed by Grupo Lar through Gentalia, obtains the highest award for its Pefriendly billboards in the graphic advertising category of the Goliads awards.

At the gala, held on May 12 in Barcelona, ​​creativity and good use of the medium were recognized to communicate that pets are more than welcome at Portal de la Marina. The initiative consisted of the custom manufacturing and installation of 80 wooden houses accompanied by a message "we are petfriendly" on the billboards located on the roads near the center. In addition, next to them, some feeders with birdseed and straw were installed so that the birds could make their nests more easily.

The Goliads awards, which are already celebrating their 6th edition, are organized by the Abat Oliva CEU University and the students themselves are in charge of voting and choosing the best works in XNUMX categories in which the work of communication professionals and the advertising.

"We are proud that our communication work is recognized in the sector and, furthermore, if they are future professionals, much more" declared Virginia Carrasco, director of the shopping center. With this fence, Portal de la Marina has gone from saying to doing in a very special way, showing "that we love animals not only allowing our customers to come visit us with their pets, but also creating something that would also benefit the that they cannot come as the little birds are”.

Contact Portal de la Marina

Leave a comment

    37.861
    4.463
    12.913
    2.700